Nukhba Real Estate identity

Nukhba was known for build quality, but its visual image hadn't changed in ten years and no longer convinced buyers of large compounds.

We built an identity on a simple architectural grid, one lead colour and a clear Arabic typeface — then shot a launch film about the family living in the project, not the stone.

60% of units sold in the first month after launch, and website visits grew fourfold during the campaign.