All articles
Production· 1 min read
The first three seconds: why do people stop scrolling?
What hundreds of short videos taught us about openings that keep the viewer.
By Mustafa Hassan
On short-form platforms a video has three seconds to convince someone to stay. After hundreds of videos, we found successful openings share a few things.
Start with the result
Show the best shot or the final outcome first, then explain how you got there.
Motion in the first frame
A still frame reads as a photo, and photos get skipped. Movement from the first moment holds the eye.
Text on screen
Most viewers start without sound. One short written line is enough to tell them why to stay.
- Don't open with the logo
- Don't open with a greeting
- Don't open on black
Tags
- #Social media
- #Video
Related articles
Marketing· 1 min read
A Ramadan content calendar: start two months early
A practical plan for preparing Ramadan content without last-minute pressure.
Marketing· 1 min read
How to write a creative brief that saves half the time
Five questions to answer before you contact any agency — and cut the rounds of revisions.